Introduction
At Dried, we believe in being open about how we collect and use data. This Cookie Policy explains what cookies are, how we use them on our website, and what choices you have regarding their use. We want to keep this explanation as straightforward and friendly as
possible – because your trust matters to us!

When you first visited our site, you likely saw a cookies notification banner. By using our site with cookies enabled (or by clicking “Accept” on that banner), you are agreeing to the use of cookies as described in this policy. If you change your mind, don’t worry – you can manage your preferences at any time (more on that below).

What Are Cookies?
Cookies are small text files that are placed on your computer or device when you visit a website. They serve a variety of functions – from keeping you logged in, to remembering what’s in your shopping cart, to understanding how you’re using our site so we can improve
your experience. Cookies are essentially a tool that helps websites (including ours) recognize your device on subsequent visits.

There are different types of cookies:

• First-party cookies are those set by the website you’re visiting (in this case,
  dried.co.uk).
• Third-party cookies are set by other services or websites that we use (for example, a social media “like” button or an analytics service might set their own cookie).

Cookies can also be categorized by what they do or how long they last:

• Some cookies are essential for functionality – without them, certain features of the site (like the shopping cart or checkout) wouldn’t work properly.
• Other cookies might be used for analytics, advertising, or personalization.
• Some cookies last only for the duration of your visit (these are called “session
  cookies” and they disappear when you close your browser), while others remain on your device for a set period or until you delete them (“persistent cookies”).

In addition to cookies, we and our partners may use similar technologies like pixels or web beacons (tiny images or snippets of code that can track actions) for the purposes described in this policy. For simplicity, we’ll refer to all these technologies as “cookies” here.

How We Use Cookies
We use cookies on dried.co.uk to make our website work smoothly, to understand how you use our site, and to help us with our marketing. Here’s a breakdown of the types of cookies we use and why we use them:

1. Essential Cookies (Strictly Necessary)

These cookies are crucial for the basic functions of our website. They enable core features
such as security, network management, and accessibility. Without these cookies, services
you’ve asked for (like adding an item to your cart or proceeding to checkout) can’t be
provided.

What do they do? Essential cookies remember things like your shopping cart contents as
you browse our site, and they keep you logged in if you’ve signed into your account. They
also help with security (for example, to keep your session secure during checkout).

Who sets them? Many of these essential cookies are set by our platform provider, Shopify, as well as by our own website. For instance, Shopify may set cookies to keep track of your cart ID, your session ID, and other e-commerce related data that ensures you can shop on our site without interruption. These cookies do not gather information for marketing or analytics – they are only used to provide the core functionality of the site.

Do these cookies collect personal data? Generally, no. These cookies typically store a random unique identifier or small bits of data needed for site operation. There’s no personal info like your name or address stored in these cookies. They are not used for tracking your activities beyond our site and are not shared with third parties for their own purposes.

Consent requirements: Because these cookies are necessary for the website to function, they do not require your prior consent. We use them by default so that the site works correctly whenever you visit.

2. Analytics and Performance Cookies

We want to understand how visitors use our website so we can make it better. Analytics cookies help us gather data on things like which pages are visited most, how long people stay on each page, and if there are errors or glitches in the site experience. This information is aggregated and anonymous – meaning it does not identify you personally, but it gives us overall statistics and trends.

Google Analytics: We use Google Analytics, a popular web analytics service, to collect this information. Google Analytics sets cookies that track things such as how you arrived at our site (e.g., via a Google search, or by clicking a link in an email), which pages you viewed and for how long, and how you navigate through our website. This helps us spot patterns and preferences – for example, which product collections are most popular, or at what point some users drop off during the checkout process – so we can improve those areas.

We have configured Google Analytics in a privacy-friendly way: we’ve instructed it to anonymize IP addresses for visitors (which means the last digits of your IP address are masked, reducing the precision of geolocation). We do not allow Google to use or share our analytics data for their own purposes. The data collected is for our internal use to improve the site experience.

Shopify Analytics: In addition to Google, our Shopify platform also collects some analytics data to help us understand store performance. These might include information like page load times or interactions with certain features. Shopify’s analytics cookies are also used to improve the website’s performance and are for our eyes only (we don’t share that data externally in a way that identifies you).

Do analytics cookies collect personal data? The intention of these cookies is to collect information in a way that doesn’t directly identify any individual. We don’t see your personal details via analytics – rather, we see aggregated numbers and trends. For instance, we might see “100 people viewed the Wildfield Scarlet bouquet page this week” or “50% of users on mobile devices added an item to cart.” These insights help us tweak the site (maybe we’ll decide to feature a popular bouquet on the homepage, or fix a mobile layout issue if we see
many mobile users dropping off).

Consent requirements: We ask for your consent before setting analytics cookies. If you decline or disable these cookies, you’ll still be able to use the website, but our ability to understand and improve our site’s performance will be limited. If you initially accept and later opt out, the analytics cookies will be disabled and no longer track your activity.

3. Advertising and Marketing Cookies

We advertise our dried flower products on various platforms around the web (such as social media sites and search engines). To help us with that, we use marketing cookies and pixels that can track what products you’ve looked at on our site, or whether you’ve made a
purchase, and then help us show you relevant ads or offers on other platforms. We only use these cookies if you have given consent, as they are not strictly necessary for the site’s core functionality.

Why do we use marketing cookies? They allow us to provide you with a better, more relevant experience. Instead of a random advertisement, you might see one for a dried flower arrangement you viewed or something similar to what you showed interest in. They also help us avoid showing ads for something you already bought. Additionally, these cookies help us measure the effectiveness of our ads – for instance, if we run a promotion on Facebook, the cookies/pixels can tell us how many people who saw the ad ended up visiting
our site or placing an order. This kind of feedback is really valuable to a small business like ours so we can spend our advertising budget wisely and not bother people with unwanted ads.

Which advertising cookies do we use? We use a few key ones:

Meta Pixel (Facebook/Instagram): This is a piece of code from Facebook (Meta) that we’ve added to our site. It sets cookies that let Facebook know that you’ve visited our site or performed certain actions (like adding to cart or purchasing). This helps us show you ads on Facebook and Instagram that are more likely to be relevant – for example, featuring a bouquet similar to one you viewed. It also allows us to build audiences for our ads (like “people who visited dried.co.uk in the last month”) and measure results (the pixel reports back if an ad resulted in a sale, for example). We do not receive personal information about you from Facebook; rather, we see aggregated ad reports. Any data Facebook collects via the pixel is also subject to your privacy settings with Facebook.

TikTok Pixel: Similar to the Meta Pixel, the TikTok Pixel lets us connect your actions on our website with TikTok. If you’re a TikTok user, this pixel can help us show you engaging content or offers on TikTok that align with your interest in our products. It also helps us see if our TikTok ads lead to site visits or sales. Again, all data usage on TikTok’s side is governed by your privacy choices on that platform.

Pinterest Tag: We love sharing dried flower inspiration on Pinterest. The Pinterest Tag operates like the above pixels, telling Pinterest if you’ve visited our site or shown interest in a product. If you’re a Pinterest user, you might then see a Pin or ad from us pop up in your Pinterest feed that relates to something you viewed on our site. It’s a way of reminding you of the lovely products you saw, or showing you similar items you might also adore.

Bing Ads (Microsoft Advertising) Cookies: Not everyone uses Google – some of you find us via Bing or other Microsoft services. We use Microsoft’s advertising cookies (often called Bing UET tag) to track visits and actions from our ads on the Bing search engine or other Microsoft-owned properties. For instance, if you click a Dried ad when searching on Bing and later purchase a wreath from us, this cookie helps us attribute that purchase to our Bing ad. It also can help with retargeting (showing follow-up ads) on the Microsoft Advertising network.

Email & Newsletter (Klaviyo) Cookies: We use Klaviyo for our email marketing (like sending newsletters and exclusive offers to subscribers). Klaviyo’s tracking cookies are a bit different from typical ad cookies, but they serve a marketing purpose. Here’s how they work: if you sign up for our newsletter or create an account, Klaviyo sets a cookie (often named __kla_id) that essentially helps tie your site activity to the email address you provided. So if we send you an email with a link to a new collection and you click it, Klaviyo can see that you visited the site and what you looked at. This helps us send more relevant follow-up emails. For example, if you clicked an email about bouquets and browsed a particular bouquet, we might send a later email highlighting that bouquet or similar ones, or a discount code as a nudge.
Important: This info is for our use only to improve our communications with you – Klaviyo does not use your data for anyone else’s marketing. And we only send you emails if you’ve opted in. You can unsubscribe anytime, and the tracking will stop once you do.

Do advertising cookies collect personal data? These cookies and pixels typically use pseudonymous identifiers. That means they aren’t storing your name or address, but rather a user ID or a tracking ID. However, the IDs could technically be linked back to you if you
have an account on those platforms (for example, Facebook can match pixel events to your Facebook profile if you’re logged in there, to decide which ads to show you). We, as the website owner, do not see personal profile information – we just get the aggregated reports
(e.g., “100 people saw this ad, 5 people clicked it, 1 person purchased”). It’s important to note that platforms like Meta, TikTok, etc., have their own privacy policies and use of the data collected by their cookies is also governed by those. You can usually opt-out or adjust ad personalization in your account settings on those platforms.

Consent requirements: We only deploy these advertising/marketing cookies if you have given consent through our cookie banner or settings. If you choose not to allow them, you’ll simply experience our site without any personalized ads later – which is absolutely fine! You might still see our ads on those platforms, but they will be general and not tailored using cookie data. If at any point you want to withdraw consent for these, you can do so via our site’s cookie settings or by clearing cookies in your browser (more on managing cookies below).

4. Social Media and Content Integration

(This category is a bit more minor for our site, but worth mentioning.) Sometimes we embed content or features from social media networks on our website – for example, an Instagram feed of bouquet photos, or a Pinterest “Pin it” button on a product image, or a Facebook “Like” button on our blog. When we include those, the companies behind those platforms (Instagram, Pinterest, Facebook, etc.) might set their own cookies on your device.

What do those do? If you are logged into those social networks, their cookies might recognize you and could be used by them to, for instance, personalize content or remember that you “liked” something. They might also be used for those platforms’ own analytics and advertising purposes. For example, if we embed an Instagram feed, Instagram might know you visited that page (because the content is coming from their servers, with their cookies).

We don’t have a list of all such cookies because it depends on your use of those platforms and their current policies. But a general rule: if you interact with those embedded features, you are essentially using the social network’s service, and their terms and policies apply. We suggest reviewing the cookie and privacy policies of any social platforms you use to understand what they might do.

Consent requirements: These might fall under the category of non-essential cookies (especially if used for tracking). We treat them similarly to marketing cookies – they shouldn’t load if you’ve opted out of non-necessary cookies. However, sometimes simply having the feature embedded could cause a cookie to be set. We will do our best to only include such features if they comply with consent requirements.

Managing and Disabling Cookies
Your internet browser provides options to manage the cookies on your computer or device. Here’s what you can generally do:

Adjust Browser Settings: You can typically find cookie settings in your browser’s “Options” or “Preferences” menu. Depending on the browser (Chrome, Firefox, Safari, Edge, etc.), you can:

o View what cookies are stored on your device and delete them on a site-by-site basis.
o Block third-party cookies (which can help reduce tracking across sites).
o Block all cookies (note: this may prevent many websites from functioning properly, including ours).
o Set the browser to notify you when a cookie is being set, so you can decide whether to accept it or not.

Each browser is a bit different. For convenience, here are some links to guidance for popular browsers:

o Google Chrome – Managing cookies
o Mozilla Firefox – Cookies information
o Safari – Managing cookies (Mac)
o Microsoft Edge – Deleting and managing cookies

Use our Cookie Consent Tool: If our website presents you with a cookie consent banner or settings popup (especially for EU/UK visitors), you can use that interface to customize your cookie preferences. For example, you might choose to “Reject All” non-essential cookies, or specifically disable advertising cookies while allowing analytics. If you ever want to change your choices, you might find a “Cookie Settings” link in our website footer (if available), or you can clear our site’s cookies and you should be prompted again for consent on your next visit.

Opting Out of Specific Third-Party Cookies: Some of the third-party services we use offer their own opt-out mechanisms:

o Google Analytics: You can install the Google Analytics Opt-out Browser Add-on which prevents Google Analytics from running on any site you visit.
o Google/YouTube Ads: Google provides an Ads Settings page where you can control personalized ads (you can turn them off entirely, which means Google will no longer use your data for personalization across websites).

o Facebook Ads: Within your Facebook account settings, under Ads, you can adjust your ad preferences, such as opting out of seeing ads based on data from partners (which would include our site’s pixel data). Facebook also adheres to the European Interactive Digital Advertising Alliance (EDAA), so you can use tools like YourOnlineChoices (in Europe) to set preferences.

o TikTok Ads: In the TikTok app or website, under settings/privacy, there’s usually an option to control ad personalization. Also, TikTok is part of some industry opt-out programs.

o Pinterest Ads: Pinterest account settings have personalization options you can toggle off if you don’t want Pinterest tailoring ads based on your off-Pinterest activity.

o Bing (Microsoft) Ads: Microsoft’s privacy dashboard allows you to opt out of personalized ads from their network here.

o Klaviyo Emails: You can simply unsubscribe from our emails if you no longer want any tracking related to email interactions. Every marketing email we send has an “unsubscribe” link at the bottom. Clicking that will ensure you don’t receive further marketing emails, and thus no email tracking will occur. (Transactional emails like order confirmations are separate and contain no tracking beyond maybe a single pixel to confirm delivery/open).

Keep in mind that if you clear cookies entirely, it will remove the cookies that store your opt-out preferences too. This means if you had opted out of something (say, Google Analytics), clearing your cookies might inadvertently reset that, and you’d have to opt out again. Some
people use browser extensions or privacy modes to manage this in a more persistent way.

Also, note that our site will function just fine if you choose to disable all but the essential cookies – you will still be able to browse products and make purchases. The main difference is you might not receive certain features (like personalized recommendations), and you’ll likely see more general marketing from us rather than tailored content.

Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. If there are significant changes (for example, if we start using a new category of cookies that requires consent), we will notify
you by updating the cookie banner or by adding a notice on our site. The “last updated” date at the bottom of this policy indicates when it was last revised.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Contact Us
If you have any questions or concerns about our use of cookies and tracking technologies – or about privacy in general – feel free to reach out to us. We’re here to help and transparency is important to us.

Email: hello@dried.co.uk
Address: Bloom & Preserve Limited (Dried), 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Thank you for taking the time to read our Cookie Policy. We hope this has clarified why cookies are there and how they benefit your experience. Your privacy and experience are our priority, and we truly appreciate your trust in Dried.

Last updated: 12 August 2025