Privacy Policy

Introduction
Welcome to Dried! We are committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (dried.co.uk) or purchase from us.

1. Who We Are

We are Dried, a company registered in England and Wales (company number 16567773). Our registered office is at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

For the purposes of data protection laws, Dried is the “data controller” of your personal information.

How to Contact Us:
Email: hello@dried.co.uk
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

2. Information We Collect
We collect personal information about you in several ways:

Information You Provide:

  • When you make a purchase: We collect your name, billing and delivery address, email address, phone number, and payment details.
  • When you create an account: We collect a username, password, and contact details.
  • When you contact us: We collect information you provide in emails, contact forms, or other customer service interactions.
  • When you subscribe to our newsletter: We collect your email address and marketing preferences.


Information Collected Automatically:

  • Website usage data: When you visit our site, we automatically collect data like your IP address, browser type, device information, pages visited, and time spent on our site. This is done via cookies and similar technologies (see our Cookie Policy for
    more details).
  • Analytics data: We collect aggregated data about user behavior (e.g. page views, website navigation) to help improve our website and services.


Information from Third Parties:

  • If you interact with us via social media or other third-party platforms, we may receive information such as your social media username or profile information, according to the privacy policies of those platforms.

3. How We Use Your Information

We use your personal information for the following purposes, relying on the legal grounds noted in parentheses:

  • To fulfil your orders (Contract): Process and deliver your purchases, send order confirmations and updates, process payments, and provide customer support.
  • To improve our services (Legitimate Interests): Analyze website usage and customer feedback to enhance user experience and develop new products or features.
  • To communicate with you (Consent or Legitimate Interests): Respond to your inquiries, send important notices about your orders, and provide updates about our services.
  • For marketing (Consent): If you opt in, we send newsletters, promotions, or personalized offers. You can unsubscribe at any time.
  • To comply with legal obligations (Legal Obligation): For example, maintaining transaction records for tax and accounting purposes, or providing information if required by regulators.
  • To prevent fraud and ensure security (Legitimate Interests): Monitor transactions and website usage to detect and prevent fraud or abuse of our services, and to keep our website secure.

4. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your data with trusted partners and service providers in order to run our business and provide services to you, in the following circumstances:

  • Service Providers: We share information with companies that help us operate our store and fulfill orders. For example, we use Shopify to power our online store (you can read about Shopify’s privacy practices on their website). We also work with payment processors, courier and delivery companies, web hosting providers, and analytics and marketing platforms (such as Google Analytics and Klaviyo for email newsletters) to support our services. These providers only use your data to perform tasks on our behalf and are contractually obligated to protect it.
  • Advertising Partners: With your consent, we may allow advertising partners (such as Meta/Facebook, TikTok, Pinterest, or Bing Ads) to set cookies or use tracking pixels on our site. This enables us to show you relevant ads for our products on their platforms. Any information shared for this purpose is pseudonymized (for example, a unique cookie ID) and is only used to deliver targeted ads and measure campaign performance.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (for example, to comply with a court order, subpoena, or regulatory demand).
  • Business Transfers: In the event that our business is involved in a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner as part of that transaction. If this happens, we will ensure your data remains subject to equivalent privacy safeguards.

In all cases, we require third parties to handle your personal data in compliance with UK data protection laws and only for the purposes we’ve specified.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide a smooth shopping experience and to help us understand how people use our site. Cookies are small text files placed on your device when you visit a website. Some cookies are essential for site functionality, while others help us with analytics and marketing.

Types of cookies we use include:

  • Essential Cookies: These are necessary for the website to function properly. For example, they allow you to navigate the site, use basic features, and keep items in your shopping cart. (These include certain Shopify cookies that enable our shopping cart and checkout process to work securely.)
  • Analytics Cookies: These cookies (such as those from Google Analytics) collect information about how visitors use our site – which pages are visited, how long is spent on the site, and any issues encountered. This data is aggregated and helps us improve website performance and design.
  • Marketing & Advertising Cookies: These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may be set by third-party advertising partners we work with. For example:

Cookies that are not strictly necessary (such as analytics and marketing cookies) will only be used on our site with your consent. When you first visit our website, you’ll see a cookie notice or banner – by choosing your preferences or clicking accept, you let us know which types of cookies you’re happy with. You can always change your mind later and adjust your cookie settings.

Managing Cookies: If you prefer to restrict or disable cookies, you can do so through your web browser settings at any time. Browsers allow you to delete cookies or block cookies from specific sites. Do note that blocking certain essential cookies may affect the functionality of our website (for example, you might not be able to add items to your cart or checkout). For more details on how we use cookies, please see our separate Cookie Policy.

6. Your Rights

Under the UK GDPR, you have various rights concerning your personal data. These include:

  • Right of Access: You can request a copy of the personal information we hold about you.
  • Right to Rectification: If any of your data is incorrect or incomplete, you have the right to ask us to correct it.
  • Right to Erasure: You can ask us to delete your personal data in certain circumstances – for example, if it’s no longer necessary for us to hold it, or if you withdraw consent and we have no other legal basis to keep it.
  • Right to Restrict Processing: You can request that we limit how we use your data in certain situations (for instance, while a complaint or request to correct data is being resolved).
  • Right to Data Portability: You have the right to obtain your personal data from us in a structured, commonly used and machine-readable format, and to have it transmitted to another service provider where technically feasible.
  • Right to Object: You may object to our processing of your data if we are doing so on the basis of legitimate interests, or for direct marketing purposes. For example, you can object to receiving marketing emails or targeted advertising, and we will stop using your data for those purposes.
  • Right to Withdraw Consent: If we are processing your personal data based on your consent (such as for marketing emails), you can withdraw that consent at any time. For example, you can unsubscribe from our newsletter by clicking the “unsubscribe” link in any email or by contacting us.

To exercise any of these rights, please email us at hello@dried.co.uk. We may need to verify your identity to process certain requests (to ensure we don’t share your data with someone else). We will respond to your request within one month, as required by law. If we need more time or cannot fulfill your request due to a legal exemption, we will let you know and explain why.

7. Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example:

  • Order and Transaction Information: We retain records of your purchases (invoices, order details, payment and delivery records) for at least 6-7 years. This is to comply with accounting and tax regulations, and to assist with any customer service issues or legal claims.
  • Account Information: If you create an account on our site, we will keep your account details until you ask us to delete them or if the account remains inactive for an extended period.
  • Marketing Data: If you have consented to receive marketing communications, we will retain the necessary data for that until you opt out or unsubscribe. (If you unsubscribe from emails, we will keep minimal information to ensure we respect your preference not to be emailed.)
  • Website Analytics: Data collected via cookies and analytics may be kept for varying lengths (often a few months up to a couple of years for Google Analytics data), and may be stored in aggregate form for longer. Analytics data that is anonymized (so it’s not linked to you personally) might be kept indefinitely for historical analysis.

When we no longer need your personal information, we will securely delete or anonymise it. For example, paper records are shredded, and digital data is deleted in a secure manner.

8. Data Security

We take the security of your personal information seriously. We have implemented appropriate technical and organisational measures to protect your data against unauthorized access, loss, or alteration. These include measures such as encryption of data, secure servers with firewalls, and limiting access to personal data on a need-to-know basis for our staff and service providers.


However, please note that no website or internet transmission is completely secure. We do our best to protect your data, but we cannot guarantee absolute security. We recommend that you also take precautions, such as keeping your account password confidential and avoiding sharing sensitive information via email.

9. International Data Transfers

Our business is based in the UK, but we may use some service providers or tools located outside of the UK. For example, our website platform or some of our third-party analytics/marketing services might store data on servers in the European Union, United States, or other countries. If and when we transfer your personal information outside the UK, we will ensure that proper safeguards are in place as required by the UK GDPR.

This means we will only transfer data to countries that are deemed to have adequate data protection laws, or we will use standard contractual clauses or similar legal mechanisms to ensure your data remains protected to UK standards even overseas. For instance, Shopify and other providers we use have committed to complying with these safeguards for international data transfers.

10. Third-Party Links

Our website may contain links to websites or services that are not operated by us (for example, a blog post might link to an external site, or our social media icons might lead you to platforms like Instagram or Facebook). Please be aware that we are not responsible for the privacy practices of those external sites. If you click on a third-party link and leave our site, we recommend you review the privacy policy of that third-party site, as this Privacy Policy will no longer apply

11. Updates to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make significant changes, we will let you know. We may do this by posting a prominent notice on our website (for example, a banner or message when you visit), or by contacting you directly via email if appropriate.

The “Last updated” date at the top or bottom of this policy will always indicate when the latest changes were made. We encourage you to review this Privacy Policy occasionally to stay informed about how we are protecting your information.

12. Your Privacy Questions and Complaints

If you have any questions or concerns about how we handle your personal data, please do not hesitate to contact us at hello@dried.co.uk. We will be happy to assist and address any issues you may have.

If you feel we have not addressed your concern or you still have a complaint about our use of your personal information, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), which is the data protection authority in the UK. You can contact the ICO by:

  • Visiting their website: ico.org.uk (where you can find online complaint forms and further guidance)
  • Calling their helpline: 0303 123 1113
  • Or writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

13. Contact Us

Thank you for reading our Privacy Policy. Your trust is very important to us, and we are committed to keeping your personal information safe. If you have any questions about this policy or about your personal data, please get in touch with us:

Dried – Bloom & Preserve Ltd
Email: hello@dried.co.uk
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.